MRI was initially a moonlighting activity for an
ambitious college professor but quickly grew to a
full-service research company demanding the full
attention of its founder, Dr. Verne R. Kennedy. In
1986, Dr. Kennedy left higher education to devote
full attention to the research firm. Since then, Dr.
Kennedy has gained national recognition in both
marketing research and higher education. A native of
New Orleans, he completed his Ph.D. degree at
Louisiana State University in 1968 and post-doctoral
studies at the University of Wisconsin in 1973. Dr.
Kennedy held faculty positions at the University of
Georgia, the University of South Alabama, and
Louisiana College, before accepting the presidency
of Belhaven College in 1978.
Over The Years
MRI expanded its record for winning
political campaigns to encompass research services
for a wide range of businesses and industries. For
MRI, politics served as a laboratory in which to
demonstrate how effective research produces winning
marketing strategies. Many of the company's
proprietary research procedures were initially
developed in the political arena and have been
expanded to serve a growing business client base.
Today, the company's research is about equally
divided between politics and business.
Since its Beginning
MRI's growth to a leader in
the industry has been due to three important factors
clients, accurate results, and innovative
technologies. Historically, the company's growth and
ever-increasing client base have come through
referrals from satisfied customers. Accurate results
have always been a hallmark of MRI work. Innovative
technology, particularly through demographic
targeting studies, has accelerated company expansion
in recent years.