Red Auerbach, legendary coach of the Boston Celtics once said
that, "Basketball is like war in that offensive weapons are developed first, and it
always takes a while for the defense to catch up."At MRI, we look at market research in much the same way; it should inform, inspire,
and ignite your productivity so that you are leading not following.
Now that you have invested thousands or even
millions of dollars into your marketing campaign, what impact in terms of recall,
awareness, and brand image do you have with the public?We will direct you to the best way to win over consumer confidence for a particular
Do you know your most profitable customers?
Or your least profitable? Do you know their preferences? Or what motivates them? Assess
key drivers and challenges for improving relationships with your customers, and build a
sustainable program that delivers compelling customer experiences and increased
Have a strong customer base in one
particular area?With demographic mapping we
have the ability to analyze that area and determine specific traits that can be overlaid
and utilized in other areas.
Some trials are too important either
professionally or financially not to have case or jury specific intelligence.Learn what type of juror will vote for or against
you, reveal strengths and weaknesses in your case, direct you to best questions to strike
a juror, and increase ability to win with proven research.
Know what percentages of all possible sales
were represented by your actual sales.Your
sales might be up but don't be fooled into thinking market share is also.We'll tell you what your competitors have been
doing while your back was turned.
Determine if your marketing or advertising
conveys the right message.Your ad copy may work
on the East coast but it could be disastrous on the West.Let us test the market and help refine and polish your message for maximum results.
Unsure about opening a new market?Should you compete in that arena?Who are the major players and what are their
strengths and weaknesses?Gain valuable
insight before you commit resources to a new market.
Wouldn't it be nice to know what your
customers want to buy?Why design and market
products and services that won't sell?Get
customer feedback on the features and benefits they want before you build it.We can provide the direction you need before you
invest resources into that new product or service.
The battle ground for free enterprise issues
now includes Washington D.C. and the State capitols. Anti-business forces are shifting
much of their lobbying and political efforts from Congress to State Legislatures. P-Base
Technology allows you to forecast vote support for candidates who support key business
issues. Bottom line: P-Base Studies optimize the return on your political investment.
Do your marketing strategies position you to
succeed? They should!Understand and learn how to articulate the
features and benefits of your products, services or ideas with total clarity and