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© Market
Research Insight, Inc. All rights reserved.
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- 1101 Gulf Breeze, Suite
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- Gulf Breeze, FL 32561
- Tel: +1(850) 932-5907
- Fax: +1(850) 932-5918
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Abraham
Lincoln said that, "Public sentiment is
everything. With public sentiment, nothing can fail;
without it nothing can succeed."
We have found that quote to be insightful and
it illuminates the value in acquiring a deep
understanding of what motivates voters.
Over the past 30 years, MRI has developed a
reputation as being one of the most experienced and
respected political research organizations in the
Nation.
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Benchmark
Survey |
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This
survey occurs early in a campaign.
It is designed to identify, name recognition for you and the opponents, strengths and weaknesses, the issues foremost on
voter's minds, all by important demographics groups. |
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Brushfire
Survey |
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These
are short surveys designed to assess problems
or issues that arise before, during or after a
campaign.
For instance, your opponent accuses you of
misappropriation of funds.
What impact will this have on your
campaign and what should you do about it? You don't want to respond and make it a problem if the voters don't buy the opponents message. |
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Candidate
Go/No-Go Analysis |
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Bottom
line, this survey addresses the issue of
whether you should run for office or not.
It determines candidate name
recognition, whether favorable or unfavorable,
perceived strengths and weaknesses, and
specific issues, positive or negative, that
may surface during the campaign. |
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Tracking
Polls |
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These
are short surveys repeated at regular
intervals and designed to monitor the progress
of the candidates and the issues surrounding
an election.
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Voter
Opinion Poll |
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This
survey determines what issues are foremost on
voter's minds, plus it allows you to test
issues you feel are important to your
campaign. |
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Demographic
Mapping |
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Do
you have a strong support base in one
particular area?
With demographic mapping we have the
ability to analyze that area and determine
specific traits that can be overlaid and taken
advantage of in other areas.
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Focus
Group Studies |
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Gain
first-person feel and reaction to both you and
your ideas.
Learn the spontaneous emotional and
behavioral reasons why voters would or would
not elect you (over other candidates) or other
political issues like tort reform. |
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Strategic
Positioning |
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Does
your marketing position you to succeed?
It should!
Understand and learn how to articulate
the vision, benefit and features of your ideas
and campaign platform with clarity and
confidence. |
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Post-Election
Survey |
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Find
out why voters voted the way they did. Leverage your success or improve your
performance during the next election. |
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